The Client
The client is supplying nautical charts, publications and instruments
to ship owners, operators, ship suppliers and educational institutes
around the world.
The dilemma
With the depth in the range of products, the company was following
manual methods for order processing i.e. through FAX, Mailers, and
Telephones. These methods often resulted into minor human errors or
failings of a system, and incorrect inventory management. The communication
costs were higher and the processes were time corrosive. This also
resulted in redundancy in the communication with customers. Any last
minute change in an order would require a new set of manual messages
that was slow to implement and may not have been entered into the
system in time to react effectively.
The idea
Due to complexities, there was a need of a system which could streamline
all the processes without human interventions – a major cause
of delays and mistakes. There was also a need to attract new online
business and provide a medium to involve Information Technology in
order processing and using the power of Internet and email. This intervention
should also reduce communication costs and cut processing time while
keeping up-to date inventory track and customer details, keeping all
the relevant ordered and processed data.
The Solution
SunArc Technologies' project team partnered with the client to re-align
the business processes, enhance & integrate entire system by building
a computerized order booking and processing system which was enriched
with a myriad of features.
The system supported Quote cart system to purchase Shipping related
Charts, Publications, Instruments, Softwares, Videos, Flags, Posters,
Signs and Symbols. There was a member generation to access the Quote
cart system. The enriched reports presented trends about the portal
and members’ related info. Instantaneous automated confirmation
message is sent back to customers. Its powerful administrator module
controls the portal. It has direct entry of information from MS-Excel
format to database to facilitate bulk entries and save time. The system
can track what is being offered to existing customers and sends new
product information to them. It can also sort, filter and list customer-related
information. It reduced overload and contributed to core success factor.
The Up turn
The process is totally independent of normal business hours and doesn't
require the involvement of specific individuals, so there's no delay
in process completion. It resulted into stable and effective order
processing. It relieved management from current pressure of erroneous
and delayed tasks. It considerable slashed costs and increased relevance
and timeliness of information.
